Elegant living for every day
As Marketing Director at Standard Furniture, I spearheaded the marketing, brand development and refinement of multiple furniture lines within the company's diverse portfolio. We transformed each furniture line to be distinctive while maintaining cohesive excellence across the entire collection.
I led a strategic brand elevation process that touched every aspect of the customer and retailer experience. This included developing sophisticated branding for each furniture line, reimagining showroom design concepts that brought brands to life in physical spaces, and establishing new company-wide photography standards that elevated product presentation across all channels.
These foundational improvements created a premium brand experience that differentiated Standard Furniture in an increasingly competitive marketplace.
Directing a talented in-house design team, I orchestrated the creation of comprehensive marketing ecosystems for both new furniture launches and existing line refreshes. Our integrated approach encompassed compelling trade catalogs, targeted email campaigns, impactful digital and print advertising, intuitive website layouts, and specialized sales tools that empowered retailers to succeed.
Beyond traditional marketing channels, I championed innovative promotional strategies that breathed new life into established furniture collections, ensuring sustained market relevance and continued sales growth across Standard Furniture's entire portfolio.
