Global energy leaders convene
The 23rd World Petroleum Congress brought together over 5,000 industry leaders from 85+ countries in Houston, Texas—the energy capital of the world—for transformative discussions that would shape the future of global energy.
I developed and managed a the visual identity of the 23rd World Petroleum Congress that captured the power and innovation driving the energy industry forward. The brand foundation was built on a bold color palette, striking imagery, and distinctive geometric patterns that conveyed both the industry's established strength and its dynamic evolution.
This cohesive visual system was strategically deployed across every aspect of the Congress experience—from initial promotional materials and digital advertising to the comprehensive website design and multichannel marketing campaigns. The brand presence extended through targeted social media strategies and culminated in the immersive live event experience, ensuring consistent, impactful messaging that resonated with global audiences throughout their entire journey with the 23rd WPC.
