QuiltWeek brings master artisans and enthusiasts of quilting together.
I led the strategic transformation of American Quilter's Society's Quilt Shows and Contests into QuiltWeek, creating a more dynamic event experience.
The rebranding featured unique visual identities for each of the seven U.S. locations while maintaining cohesive brand elements. Our comprehensive marketing campaign utilized print, digital, social media, television and radio to reach both dedicated quilters and newcomers.
This effort successfully repositioned QuiltWeek as a destination event that enthusiasts plan vacations around, boosting tourism to host cities and establishing it as the premier event series in the quilting world.
