Home is where life happens
Recognizing the critical role of in-store brand presence, I established and launched the comprehensive Magnolia Home Point of Purchase program. This strategic initiative provided furniture retailers with professionally designed marketing materials and signage solutions, enabling them to effectively showcase and promote the Magnolia Home brand within their stores.
The program was designed to maintain brand consistency while giving retailers the flexibility to create compelling in-store experiences that resonated with their customers.
Leading my in-house creative team, I directed the development of a complete suite of retail marketing materials including targeted postcard mailers, customizable email templates, impactful stand-alone signage, eye-catching hanging banners, and specialized sales support materials.
Each component was carefully crafted to capture Magnolia Home's signature warmth and sophistication while providing retailers with practical tools to drive sales and strengthen brand loyalty. The program ensured consistent brand representation across diverse retail environments while empowering store owners to effectively communicate the collection's unique value proposition to their customers.
