Home is where life happens
Magnolia Home by Joanna Gaines represents more than furniture—it's a collection that embodies family values, timeless aesthetics, and everyday practicality. Joanna's distinctive design philosophy seamlessly blends function and utility with comfort and relaxed sophistication, creating pieces that transform houses into homes.
As creative lead for Magnolia Home's trade marketing initiatives, I developed compelling visual communications that translated Joanna's design vision into powerful sales tools for furniture retailers. This included designing comprehensive trade catalogs that helped retailers understand and sell the collection's unique positioning, along with targeted B2B email campaigns that supported dealer sales efforts and strengthened retailer partnerships.
Leading a creative team, I directed the development of an integrated marketing campaign to promote Magnolia Home's showroom presence at High Point, North Carolina—the epicenter of furniture retail. Our comprehensive approach included impactful large-format signage, eye-catching elevator skins, strategic print advertisements, and targeted email campaigns, all designed to attract furniture retailers and showcase the collection's market appeal.
Every touchpoint reflected Magnolia Home's signature blend of approachable elegance and functional beauty, ensuring consistent brand representation across all customer interactions.
