Expanding quilting education across the globe.
The American Quilter's Society sought to expand their educational offerings beyond the traditional classroom through an innovative online platform. This is how iquilt was born. As Art Director for iquilt, I led the development of this new digital learning division.
After surveying AQS members and QuiltWeek attendees we discovered the need for online workshops in the quilting community. The best authors from our AQS publishing division were selected and the new iquilt brand was developed. The branding was implemented across a new online platform, film sets, and promotional materials. To launch the new platform, marketing campaigns were crafted for print and digital advertising, promotional videos, and event appearances.
This strategic approach allowed us to successfully transform traditional quilting education into an accessible digital format, meeting the evolving needs of quilting enthusiasts everywhere while maintaining the high-quality instruction that the American Quilter's Society is known for.
