Quilters united through creativity.
Membership is such an important part of the American Quilter's Society. I developed the I AM AQS marketing campaign to drive membership growth by highlighting inclusion, passion and camaraderie among quilters. The initiative featured vibrant patterned buttons distributed at QuiltWeek events to build grassroots awareness, supported by fresh photography and graphics across email, print advertising and direct mail channels.
This strategic approach successfully more than doubled the membership within three years.
